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Best Time for Posting on Facebook To Gain Maximum Exposure

Author: elevateseoperth Posted On: September 15, 2021

“Why”, “when” and “what” to be posted on Facebook are important and timing for posting on Facebook is highly crucial. With Facebook being the invaluable method to connect with the audiences and build brands, Facebook marketing equally offers a great potential to help in the business growth and success. Being the smart-savvy method, Facebook bridges the gap between the brands and customers. Although the kind of content to be posted is a challenge, yet determining the best time for posting is all the more crucial to be seen by maximum people.

When is the Best Time For Posting on Facebook?
Facebook Marketing, concerns about posting according to business goals, target audience based on industry – choosing the best time for posting on Facebook is even determined by these factors. Thanks to the extensive data collection using the social media benchmarking tool called Unmetric, there is a somewhat a solution –

For the Business to Business Brands (B2B Brands) – 9.00 AM and 2.00 PM on Tuesdays, Wednesdays and Thursdays are the best time for posting on Facebook.
For the Business to Consumer Brands (B2C Brands) – 12.00 PM EST on Mondays, Tuesdays and Wednesdays is the best time for posting on Facebook.

Some variations in the information will be out on delving deep regarding the best time for posting on Facebook, as well as other social media platforms. A few researches have discovered that for maximum exposure, 9.00 AM, 1.00 PM and 3.00 PM on Sundays, Thursdays and Fridays are the ideal options. Experts recommend to avoid posting after 5.00 PM, while some say Thursday and Friday afternoons are the best time to post.

Since posting time is determined by certain factors, so you should be well aware of your audience, tools, and industry for making a more informed approach for Facebook Marketing to work out.

Using Facebook Insights To Find Out The Best Time

Using Facebook Insights helps in finding the best time for posting on Facebook to social audiences. To access these, a Facebook page is needed. By clicking on the right link, it is possible to gain access.

To see the time when your Facebook followers are online, click on Posts located in the lefthand menu to get the breakdown of the time for your followers to be online by day and time.

Check out spikes in the data about when your Facebook audiences are most active.

Facebook Insights even shows the data on the most successful posts, and audience data further down the page. Note the pages showing maximum engagement; you can see when they were posted, thus post more often at the same time.

Best Times Suggested According to Sector

Facebook posting times are segregated by their sector –the studies did discover how the optimal times differ based on the industry, the firm is operating in. The studies CoSchedule and Sprout Social did publish reports signifying how different business types face varying social peak times. The focus of these studies is day times, other than days of the week.

i. B2C Brands
According to CoSchedule, the best time is between 9.00 AM to 10.00 AM, 11.00 AM – 12 noon, and 4.00 PM – 5.00 PM to post on Facebook for the B2C businesses. These times are found to coincide with either the workers’ recess or nearing their workday’s end.

But Sprout Social discovered 1.00 on Wednesday and 11.00 AM on Friday are the best time for posting on Facebook for the B2C firms. Other high engagement times were 1.00 PM to 3.00 PM on Wednesdays, 10.00 AM – 11.00 AM on Friday, 5.00 PM on Thursday. Overall, the firms providing business to the customers have realized they are receiving the most consistent engagement from 10.00 AM to 5.00 PM on weekdays.

ii. B2B Brands
CoSchedule Data has stated the B2B firms are the same as their consumer counterparts. Around 9.00 AM and 3.00 PM – 4.00 PM is the optimal time to post for these firms.

iii. Media Brands
Media brands differ from the rest as per CoSchedule analysis. Their successful Facebook posts tend to coincide with the TV News bulletins at 7.00 AM, 11.00 AM and 6.00 PM.

Sprout Social’s data for the media companies is almost the same. Thursday 5.00 PM and Friday 8.00 AM to 9.00 AM is the best time to post on Facebook. Wednesday 8.00 AM to 9.00 AM and 5.00 PM on Thursday are the other reasonable times.

iv. Health Care Brands
Health care brands followers are the early risers, and CoSchedule has pointed out the health care firms are active in the morning. So, the ideal time for good performance is 6.00 AM – 7.00 AM, 9.00 AM or 11.00 AM – 12.00 noon for health care posts.

Sprout Social supports the morning posting and stated Wednesday 9.00 – 10.00 AM as the best time.

v. Education Brands
Students could be reputed as night owls, even if they do not spend the entire time on Facebook. Indeed, before class gives the best reach to the higher education brands, or else during the breaks in between, as stated by CoSchedule. 8.00 AM, 12.00 noon and 3.00 PM are the peak times for higher education.

Sprout Social considers education as a whole, stating Wednesday at 9.00 AM and Saturday at 5.00 PM to be the best Facebook posting times. Weekdays between 9.00 AM and 3.00 PM when people be at school is the consistent engagement times. Even Saturdays between 12.00 noon and 9.00 PM yield reasonable results.

Vi. Tech Brands
In their analysis, CoSchedule has separated the software business – these businesses post their most successful Facebook posts at 9.00 AM, 3.00 PM and 5.00 PM.

According to Sprout Digital, 10.00 AM on Wednesdays is the best time for tech companies, rather anytime from 9.00 AM to 12.00 Noon on Wednesday brings in high engagement.

Evening and night posting is never recommended, considering the tech brands’ reputation.

vii. Non-Profits
As stated by Sprouts Social, the best time for the Non-Profit firms is 8.00 AM – 9.00 AM on Wednesday with their Facebook supporters. Non-Profits, indeed, are likely to receive static engagement across the working week between 8.00 AM and 5.00 PM. They never witness much action at night or on the weekends, so these times are to be avoided.

The Best Time For Posting On Facebook For Maximum Exposure By Day
As a part of digital marketing, especially social media marketing, you might want to use Facebook to post daily. These are the few generalizations to be considered for scheduling your contents –

Monday – 8.00 AM – 5.00 M
Tuesday – 10.00 AM and 1.00 PM – 2.00 PM
Wednesday – 11.00 AM
Thursday – 8.00 AM – 3.00 PM
Friday – 11.00 AM
Saturday – 10.00 AM – 2.00 PM
Sunday – 9.00 AM – 2.00 PM

Unless payment is done for Facebook advertising, keeping your brand visible on Facebook becomes tough. Facebook Marketing follows the present algorithm where payment needs to be made for business posts, thus Facebook business posts’ organic reach is low. The best strategy for combating this is posting at the best times on Facebook.


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